Hotel Presidents Talk Technology at Memphis Lodging Summit

By Jeff Higley

Brands need to step in and provide some direction in the realm of social media, said CHM’s Chad Crandell. Social media has ushered in even more transparency, which is a good thing for the hotel industry, said Pyramid Hotel & Resorts’ Warren Fields. Panelists agreed that the psychological effects of OTAs are more of a challenge than the actual bookings they produce.

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