Optimizing revenue opportunities within the dynamic hotel business falls under the domain of the revenue management team. This unique art form, played out rather scientifically on a hotel balance sheet, requires a skillful and dedicated team of professionals with an in-depth understanding of the market and consumer nuances that drive demand - and therefore profit.
As a management entity, Hostmark engages this challenge head-on through a dedicated revenue management division within SMART (Sales, Marketing & Revenue Team), utilizing home office, brand and third-party sources to effectively revenue manage hotels on property or remotely. The application of first-class technology solutions enables the revenue management team to proficiently analyze, choose and execute a mix of customer product and channel segments which help achieve your chosen financial objective.
This is accomplished through:
- Hostmark’s RevExel revenue management platform
- Comprehensive competitive analysis for positioning
- Annual planning and integrated reporting
- Use of all top industry intelligence reporting
- Integrated sales and forecasting strategy models utilizing ProfitMark
- Distribution solutions for franchise and independent hotels
- Remote interface of all Central Reservation Systems
- Third-Party and distribution strength for optimal performance