Management Services
Operations
The heart & soul of the hotel management team, our operations department works hand in hand with the General Manager and Executive on property to produce superior guest service. Every on-property Artist is crucial to our success, and we foster an environment where people grow into their roles, not simply complete a job or task list. Our hotels & restaurants routinely win awards recognizing service experience, product & amenity design. Brand relationships are nurtured through expert navigation of quality inspections, guest satisfaction & benchmarked performance.
Effectively managing labor, expenses and purchasing leads to the achievement of optimal performance margins and the realization of ownership investment goals. Leveraging our partnership with AVENDRA, a national purchasing network, and interfacing between central accounting and our proprietary ProfitMark business intelligence tool increases efficiency and saves our owners money. Hostmark currently manages a total portfolio operational spend exceeding $65 million dollars.
People & Culture
An organization is only as good as its people, and our People & Culture team ensures that all of our Artists have the support and assistance necessary to thrive. Industry-best tools like the Dayforce Platform, which centralizes HR, Payroll, Benefits, and Time & Attendance, and our CareerLink recruitment platform keep our team connected and stock our roster with the industry’s best & brightest. Artists are regularly celebrated & awarded for outstanding efforts, and Hostmark’s scholarship program offers new opportunities to our Artists pursuing further education or career development.
Our Promise Program encourages property-level teams to implement environmentally friendly procedures and become prominent leaders within their local communities. Portfolio-wide efforts are spearheaded by the People & Culture team at the home office.
Sales & Commercial Strategy
With international experience and cutting edge processes, our Sales & Commercial Strategy Team is Best In Class. Hostmark provides dedicated, industry-best training to all Commercial Artists through SalesBoost, utilizing artificial intelligence technology for continued training. Our SalesLink incentive program encourages our national network of associates to cross-sell our entire property portfolio. Our Digital Marketing team helps deliver ROI through tailored marketing and communication programs using a variety of channels, including social media, email marketing, PPC, SEO, and more. Around-the-clock online reputation management benchmarks performance against direct competitors and the market. Our relationships with top industry digital vendors provide additional value and expertise beyond our Home Office support network.
Hostmark also partnered with Kalibri Labs to provide market data and analytics that keeps us outperforming our competitors. Our proprietary revenue management platform, RevExcel, delivers comprehensive positioning analysis, intelligence reporting, and dedicated support to property-level management teams. Our distribution solutions are effective for both branded and independent hotels, and a remote CMS interface allows for real-time decisions to maximize top line performance.
Accounting & Finance
We provide comprehensive accounting support to property-level teams and provide detailed insight on performance to ownership groups of all types. Customized reporting allows transparency into performance while meeting institutional investor & regulatory needs. Regional controllers provide dedicated support to our properties, and a centralized accounting system and comprehensive auditing procedures ensure that nothing is missed.
We’ve just implemented the M3 Accounting Core, the most powerful & popular hospitality-specific accounting software. Its array of features, including data processing, tax & reporting, planning & management and finance, help improve efficiency and visibility to drive hotel financial performance.
ProfitMark, our proprietary business intelligence system, provides real-time performance analysis and insights for all corporate teams, property teams and ownership. Integrating annual business & marketing plans, operational budgets, STR reports and forecasting, ProfitMark provides the data needed effectively make profit-based, market driven decisions to produce superior top line performance and maximize flow through.
Information Technology & Facilities
Hostmark’s IT teams maintain, stabilize and coordinate support for the ever increasing number of informational systems crucial for the guest experience and effective management of a hotel. Whether they’re installing the very latest in guest experience technology, future proofing existing systems, or monitoring and overseeing network security, our IT team keeps our hotels and their information secure.
Our Facilities team has successfully managed & completed more than 200 major capital projects in the last ten years, including both renovations and new developments. With an expansive network of general contractors, interior designers and procurement companies, key relationships for licensing & permitting protocol, and unmatched brand capital PIP experience, our facilities team is here to make sure projects are implemented seamlessly.
Award-winning management Services
Hostmark-managed properties have been winning awards and recognition for decades, thanks to our commitment to providing guests with memorable experiences through the Art of Service. Check out some of the latest accolades our properties have received.